Gabby helps launch Farm to Fork initiative

29th January 2014

















Gabby has helped launch Farm to Fork, the first initiative from The Tesco Eat Happy Project which is aimed at educating over one million primary school children in the UK about where the food on their plates comes from and where it's made. The project, backed by supporters including Diabetes UK and the Children’s Food Trust, will see the kids embark on educational Farm-to-Fork ‘trails’ in factories, on farms and in supermarkets as they learn about nutrition and their environment.

Alarming new research from the Future Foundation recently revealed that even though 90 per cent of kids say they know which foods are healthy, fewer than ten per cent achieve their five-a-day target. More than half (52 per cent) believe potatoes count towards the total, and one in ten (10 per cent) also count carrot cake.

The Future Foundation report that British parents’ an astounding eighty per cent say their kids are less healthy than they used to be as kids. Half of parents fear the impact of their children’s diet on long-term health.

The second phase of the Eat Happy Project, to be launched later in the year, will involve cookery courses for kids in stores, working with the Children’s Food Trust.

The project aims to take one million primary school children on Farm to Fork Trails across the UK, which involves:

  • Offering every primary school in the UK the chance to see where their food comes from, learning how food is grown and made; by exploring our suppliers’ factories and farms, as well as going behind-the-scenes at our Superstores and Extras.
  • Through technology, kids will also have the opportunity to talk live to our food suppliers around the world – like banana growers in Costa Rica – through Google+ hangouts and live video, using Google’s Connected Classrooms.
  • We’re also partnering with Sorted Food, Europe’s largest social media cooking channel, to engage children with content that makes cooking fun and accessible.

Gabby tweeted her excitement about her involvement in the project:

Gabby

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